Alesis, founded in 1980, built their business on providing professional-level products at prices that allowed everyday musicians access to gear that was previously unavailable to them. Alesis' price/performance barrier-breaking was made possible by an innovative semi-conductor chip technology, which revolutionized the world of digital audio and led to the development of keyboards, synths, signal processing (including the world's first professional 16-bit effects processor), hard disc recorders, and a slew of other affordable - yet powerful - products. By continuing to push boundaries, Alesis has remained at the forefront of technology.